For Müller, we developed a new brand character, the ‚Müller bee‘ + her friends - from scratch. We came up with the idea to build a 3D set in which all the different films for the most different occasions (christmas, easter, summer holidays) could be staged in, just be replacing assets and relighting. Müller is now able to use the world and characters for 20s to 30s commercials but also short 5s promotions.