New mobility needs new communication. For the IAA 2019 Audi came up with an all new presence. Bold, exciting and technologically impressive the stand interpreted ‘Vorsprung durch Technik’ in a fresh new way. Audi presented two world premieres and focused on its electric line-up featuring different answers on the automotive mobility of the future.
Client
Audi
category
car cgi/vfx
In close tandem with Audi Design we produced 5 films for all electric showcars. Audi positioned its individual models in individual environments. The centrepiece certainly was the Audi AI:TRAIL, Audi’s latest and fully electric 4×4 adventure seeker.
A special part of the production was the conception of visual idents of the different vehicle models. Interpretations of the habitats of the vehicles in a 3d motion design style.
New mobility needs new communication. For the IAA 2019 Audi came up with an all new presence. Bold, exciting and technologically impressive the stand interpreted ‘Vorsprung durch Technik’ in a fresh new way. Audi presented two world premieres and focused on its electric line-up featuring different answers on the automotive mobility of the future. In close tandem with Audi Design we produced 5 films for all electric showcars. Audi positioned its individual models in individual environments. The centrepiece certainly was the Audi AI:TRAIL, Audi’s latest and fully electric 4×4 adventure seeker.
Client
Audi
Category
car cgi/vfx
A special part of the production was the conception of visual idents of the different vehicle models. Interpretations of the habitats of the vehicles in a 3d motion design style.
Düsseldorf
Parasol Island GmbH
Florastraße 75
40217 Düsseldorf
+49 211 1592200
hombre@parasol-island.com
Berlin
Parasol Island GmbH
Rudi-Dutschke-Straße 26
10969 Berlin
+49 30 236077670
hombre@parasol-island.com